CAMPAIGN CONCEPT & DESIGN
There is an alarming decline of the bee population worldwide. We need both, not only the bees that pollinate the crops but also effective means of controlling organisms that damage crops.
In order to create awareness to save the bees, the idea was to unite both sides of the discussion in their common cause. Using the mandala, a universal symbol of balance, people can reflect on how beautiful our world can be when we come together and appreciate the other side of the conversation.
The mandalas are constructed using components of nature such as bees, fruits, flowers and vegetables.
Team: Caleb Fils-Aime (CW), Carolina Lara-Mesa (DD).